is a satirical career center seminar promoting SoyciaLyfe, a new multi-level marketing corporation selling non-dairy food products.
Six chief officers with six different leadership styles in departments including HR, R&D, Marketing, Branding, Innovation, and Data Analytics, teach new age, corporate storytelling strategies, which accumulate to reveal the company’s innovative capitalization on their employee's blood as the new milk product.
This 1hr immersive meta-theatrical production was held at the Calarts Walt Disney Modular Lobby for 2 nights in April 2022.
photography by Xiaoyue Zhang
Howard van der Blocke: Lucas Brahme
Bernie Figures: Oz du Soleil
Tian Tzu: Joe Zhang
Stanley Morgan Chase Ranciere Jr.: Adam Peltier
Alexandra Holmes: Avalon Greenberg Call
Dr. Peterson P. Pacheco: C Bain
Creative Director & Producer: Amy Chiao
Dramaturg: C Bain
Production & Costume Design: Natalie Ferguson
Composter & Sound Designer: Daniel Newman-Lessler
Choreographer: Alexsa Durrans
Lighting Designer: Violet Smith
Graphic Designer: Zhen Lu
Senior Center Video Advertisement: Zach Dorn
Senior Center Concept Design: Tzu-Hsiang Hung
Technical Director: Naomi Miyahara
Stage Manager: Jordan Marie Rippon
Production Manager: Katherine Paez Froehlich
“We are not a pyramid scheme because no triangle exists. We form a trapezoid. It’s a democracy of 6 leaders. There is no CEO.”
Management books are a form of self-help books. This profitable industry of management training takes on many forms (i.e. business literature, pyramid schemes, holistic lifestyle gurus, military strategists, and transformational retreats).
Since the past century, management theory has been heavily influenced by new age movements and economic trends of eastern philosophy.
The corporate body of labor organizes itself into the flesh for its own consumption, using the tools of leadership performance as a form of acting and social theater.
“The process that turns somebody into a real leader is in fact a process of really becoming yourself.”
photography by Ryan Nebreja